Absolution
The founder of this organic skincare line from France, Isabelle Carron, describes it as “the first unisex bespoke certified organic cosmetics brand.” She has created it from minerals, vitamins and wild plant extracts. The line is formulated with simplicity in mind. It is the founder’s goal to offer a few products that can answer a variety of your skin’s needs.
This she does with a truly original approach to “bespoke.” Basics of the line such as La Crème du Jour and La Solution + Energie are packaged by themselves but formulated to be sold together so that the client, themselves, can mix the ingredients according to their skin’s needs at that moment.
This approach earned Carron a Beyond Beauty Jury Award and a Wallpaper Magazine Design Award in 2010. The product line is also Eco Cert-ified. The Day Cream (recyclable)-plastic jar/pump is beveled inward at the top so that when you pump a bit of the cream out onto the little “bowl” it allows you to spritz a drop of the Energy Solution onto it so that you can mix it all up right there with your fingertips, just before applying. Other “La Solution” varieties are: Eclat (Clarifying/brightening), Anti-Age, and Controle.
The product philosophy emphasizes Listening. “Listen to Yourself…” it says, “Listen to your skin! Intimate connection, echo of your soul and body, your skin’s needs are like yours: constantly changing.
No comments:
Post a Comment